Novibet
BRIEF Online betting operator Novibet entered the Chilean marketin March 2023 with no name recognition and facingpowerful competition from established brands such asBetsson, Betcris and Betway. STRATEGY Tribe advised Novibet on their go-to market strategy andconceived a multi-channel advertising strategy with shortand mid-term goals. TACTIC Three months prior to launch we began securing a numberof […]