Online betting operator Novibet entered the Chilean market
in March 2023 with no name recognition and facing
powerful competition from established brands such as
Betsson, Betcris and Betway.
Tribe advised Novibet on their go-to market strategy and
conceived a multi-channel advertising strategy with short
and mid-term goals.
Three months prior to launch we began securing a number
of key assets including in-stadium advertising in the top
football division, digital ads, Pay TV partnerships,
sponsorship of Tier 2 sports and football clubs, as well as
short listing potential brand ambassadors.
The response from football fans was unprecedented. Within three months from launching Novibet achieved a higher positioning than other new entrants such as Betano and Coolbet, at a fraction of their respective budgets.
Today Novibet has an established reputation for having the highest security standards, reliable payments and one of the most extensive online casino and gaming options. It also consistently ranks among of the best UX among similar brands in the country.